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Each week we share our latest digital marketing and HubSpot experiments, findings, tips and strategies.

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Tags: Digital Manager, Marketing Manager, Strategy, General, SEM

Why Google Ads Brand Campaigns are Important

It's not uncommon for managers to want to switch off a branding campaign when they rank at the top of the page organically. Take a look at why we recommend running brand campaigns in your Google Ads m

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by Kylie Browne on 23 October 2018 7:28:46 AM
Tags: Digital Manager, Marketing Manager, Social, Strategy, social strategy, Spotify

How to Use Spotify Ad Studio to Reach Your Audience

We give you some insight into Spotify’s new self-serve advertising platform, Ad Studio, to help you decide if it's the right platform for your business.

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by Kylie Browne on 9 August 2018 9:54:35 AM
Tags: Marketing Manager, Strategy, HubSpot, Customer Service, intelligence, AI, bots, chatbots

Using Bots In Your Business To Drive Customer Growth

Through messenger applications, customers are able to talk “directly” to the business or brand whenever they have inquiries or issues that need to be resolved as quickly as possible.

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by Jon Capistrano on 25 May 2018 7:00:03 AM
Tags: Marketing Manager, Strategy, HubSpot

How to use HubSpot Smart Lists to track Subscriber Growth and Unsubscribes

Smart lists are a very powerful tool for lead organisation, but you can also use them to do some quick analysis of growth vs loss. Here's how we do this at XEN Systems.

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by Tara Connolly on 10 May 2018 4:27:57 PM
Tags: Marketing Manager, Social, Strategy, General, social media, social media marketing, social strategy

Effective Positioning Of Your Brand Or Business On Social Media

In today’s fast-paced and competitive business world, you may have to ask yourself as a digital marketing manager – “is your brand or business reaching the right people on the right platforms? Are the

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by Tara Connolly on 27 April 2018 9:07:48 AM
Tags: Marketing Manager, Strategy, HubSpot, Data Protection, Data Security, European Union, GDPR, General Data Protection Regulation, HubSpot Users

GDPR Compliance - How Does It Affect You?

If you received HubSpot's email and you're not sure what to make of it, don't have time to read up on GDPR compliance or you're just not sure if it affects you or not, we've consolidated the most impo

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by Tara Connolly on 12 April 2018 10:29:50 AM
Tags: Marketing Manager, Strategy, ecommerce, shopify, social media, Web

Why Shopify Needs To Be Part Of Your 2018 Ecommerce Plans

If you want to expand as an organization in 2018, you will need an ecommerce solution that offers you long-term scalability, supports automation, and generally gives your brand enough room to grow in

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by Victoria Greene on 19 February 2018 2:15:09 PM
Tags: Marketing Manager, Social, Strategy, General, algorithm, facebook, facebook changes

New Facebook News Feed Algorithms - What's Changed and How You Should Respond

New Facebook News Feed Algorithms - What's Changed and How You Should Respond

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by Tara Connolly on 7 February 2018 5:00:48 PM
Tags: Marketing Manager, Social, Strategy, facebook, google

How to Drive Traffic to Your Accounting Practice Website Using Paid Channels

How to use paid channels to drive traffic to your accounting web site - we look at 10 quick tips for planning your paid traffic strategy.

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by Roselen Fernandez on 7 September 2017 6:31:14 PM
Tags: SEO, Strategy, google

How to Drive Free Traffic from Google to your Accounting Website

You're competing with a lot of accountant and accounting practice online - so how do you get a piece of that traffic pie from Google? Check out our 15 creative ideas on how to drive free Google traffi

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by Craig Bailey on 10 August 2017 1:36:21 PM
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