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Each week we share our latest digital marketing and HubSpot experiments, findings, tips and strategies.

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Tags: Digital Manager, Marketing Manager, SEO, mobile, Web

Big Change to Google Algorithm to Concentrate on Mobile

Big Change to Google Algorithm to Concentrate on Mobile

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by Kerry Butters on 16 March 2015 3:11:11 PM
Tags: Digital Manager, SEO

Boost Your Traffic with Video Marketing

No longer limited to training and information, the kinds of video that are produced today are interesting and don’t rely on actors as they did back in the day.

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by Kerry Butters on 31 October 2014 6:41:22 PM
Tags: Digital Manager, Marketing Manager, SEO

Can You Have Good SEO Just Through Great Content?

Great SEO is a sum of its parts, of which there are a good few. Great content is a must and a huge part of it, but can it make up for not carrying out any SEO at all? No. it can’t. Here's why.

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by Kerry Butters on 28 October 2014 2:18:18 PM
Tags: Digital Manager, SEO, pigeon, google

A Guide to Google’s Pigeon Algorithm Update

Whenever there’s a large Google update it’s inevitable that some sites will suffer, but unlike Panda and Penguin, which were updated again recently, Pigeon shouldn’t see you drop out of the rankings.

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by Kerry Butters on 26 October 2014 1:59:40 PM
Tags: Digital Manager, Email, Marketing Manager, Social, Strategy, General, Web

Interesting Reading This Week

It's time to catch up on your reading! Here’s a quick update on some of the posts we read and found interesting recently. Follow the links to get updated.

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by Tara Connolly on 23 October 2014 8:17:32 PM
Tags: Digital Manager, Social, facebook

Facebook Improves Security for Stolen Login Details

Facebook's automated process for monitoring password sites, and alerting Facebook users that their login details may have been compromised is a good step towards improving user security.

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by Kerry Butters on 21 October 2014 9:42:04 AM
Tags: Digital Manager, SEO, panda

Are You Ready for the New Panda Update?

If you want to recover from a Panda update, then content is where you should be placing all of your energies. Remember that content is a business asset and a highly effective way of marketing your bus

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by Kerry Butters on 8 October 2014 10:21:42 AM
Tags: Digital Manager, Marketing Manager, Strategy, HubSpot, inbound marketing

What Is Inbound Marketing?

Inbound marketing is one of those terms that get used (often by agencies like ours :-) but not actually explained. Here's an overview.

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by Craig Bailey on 12 September 2014 1:31:55 PM
Tags: Digital Manager, Strategy, SEM

What Is Native Advertising?

In short, native advertising is a marketing method through which the advertiser gains user attention by providing content that's integrated within the natural context and flow of their experience.

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by Craig Bailey on 6 September 2014 11:19:56 AM
Tags: Digital Manager, Social

A Lesson in Social Media Marketing

It’s not always easy for businesses managing social media accounts. For the most part, followers are great people with a serious interest in the services or products that the businesses that they foll

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by Kerry Butters on 1 September 2014 9:51:08 PM
Tags: Digital Manager, Marketing Manager, General

What is Marketing Automation?

A quick guide to what marketing automation software is and why your business should be using it.

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by Kerry Butters on 7 May 2014 11:53:51 AM
Tags: Digital Manager, Marketing Manager, Strategy, SEM

An Introduction to Remarketing

Even the most engaging, effective websites only convert about 1% of their visitors into buying customers; remarketing can help with branding and move your website beyond the 1% barrier.

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by Craig Bailey on 8 October 2013 11:43:18 AM
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