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Each week we share our latest digital marketing and HubSpot experiments, findings, tips and strategies.

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Tags: Digital Manager, Marketing Manager, Strategy, General, SEM

Why Google Ads Brand Campaigns are Important

It's not uncommon for managers to want to switch off a branding campaign when they rank at the top of the page organically. Take a look at why we recommend running brand campaigns in your Google Ads m

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by Kylie Browne on 23 October 2018 7:28:46 AM
Tags: Marketing Manager, Strategy, SEM

Embrace the Power of Multiple Touches Through Remarketing

You've heard of remarketing, and you know it is useful. But are you implementing it well? Here's how to improve your remarketing ROI.

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by Contributing Author on 18 August 2016 12:15:40 PM
Tags: adwords, SEM

Making the Most of AdWords with a Small Budget

When it comes to budget, give AdWords as much as you can afford, tweak campaigns and monitor often.

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by Kerry Butters on 10 February 2015 11:17:38 AM
Tags: Marketing Manager, SEM

A Marketing Manager's Guide to Programmatic Advertising

Programmatic advertising expenditures are expected to top $9.8 billion USD by the end of 2014. Now, more than ever, it's critical that marketing managers understanding the growth opportunities availab

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by Craig Bailey on 9 November 2014 11:52:10 AM
Tags: Web Analyst, adwords, SEM

AdWords Brandjacking

Here's an example of Freelancer brandjacking oDesk's brand terms.

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by Craig Bailey on 18 October 2014 5:20:32 PM
Tags: Digital Manager, Strategy, SEM

What Is Native Advertising?

In short, native advertising is a marketing method through which the advertiser gains user attention by providing content that's integrated within the natural context and flow of their experience.

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by Craig Bailey on 6 September 2014 11:19:56 AM
Tags: SEO, Social, General, SEM

Interesting Reading This Week

If you follow us on Facebook, Twitter or Google+ then you've likely already seen us linking to the following posts. But if not, here's a quick review of some of the interesting posts we've been readin

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by Tara Connolly on 26 July 2014 4:04:44 PM
Tags: adwords, SEM

Increase Your CTR on Google AdWords

AdWords isn’t a particularly straightforward job if you’re uncertain about how it works or if you’ve never used PPC before. Increasing your click through rate (CTR) is something that’s high on most pe

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by Kerry Butters on 23 July 2014 1:16:48 PM
Tags: AdMob, AdWords upgrade, app marketing, SEM

New Features Announced for AdWords

Yesterday, Google announced some changes to AdWords which gave many a PPC campaign manager a feeling of relief, as they are all positive. The changes are not, as yet, hugely drastic, but they are all

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by Kerry Butters on 24 April 2014 11:34:56 AM
Tags: ad extensions, adwords, SEM

How To Create Ad Extensions in Adwords

In my last post, we discussed how the introduction of ad extensions to Google’s AdRank are ensuring that AdWords is now more competitive than ever. With this in mind, today we’ll be looking at how to

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by Kerry Butters on 17 April 2014 6:57:25 PM
Tags: SEM

Google AdWords Get More Competitive with Ad Extensions

We’re all aware by now that the past couple of years have been exceptionally busy for the guys at Google. Major algorithm changes have come in across the board with Penguin, Panda and Hummingbird, but

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by Kerry Butters on 15 April 2014 11:06:29 AM
Tags: SEM, Tidbits

Google AdWords Tidbit: Increasing Business

2013 is known as the year digital marketing skyrocketed with 20% of organisations incorporating digital marketing into each marketing function. 73% of advertising reported they used social media ads.

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by XEN Systems on 26 January 2014 9:11:22 AM
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