Why Google Ads Brand Campaigns are Important
It's not uncommon for managers to want to switch off a branding campaign when they rank at the top of the page organically. Take a look at why we recommend running brand campaigns in your Google Ads m
Each week we share our latest digital marketing and HubSpot experiments, findings, tips and strategies.
It's not uncommon for managers to want to switch off a branding campaign when they rank at the top of the page organically. Take a look at why we recommend running brand campaigns in your Google Ads m
You've heard of remarketing, and you know it is useful. But are you implementing it well? Here's how to improve your remarketing ROI.
When it comes to budget, give AdWords as much as you can afford, tweak campaigns and monitor often.
Programmatic advertising expenditures are expected to top $9.8 billion USD by the end of 2014. Now, more than ever, it's critical that marketing managers understanding the growth opportunities availab
What is Google Ads brand jacking - and why should you care? Here's an example of Freelancer brandjacking oDesk's brand terms.
In short, native advertising is a marketing method through which the advertiser gains user attention by providing content that's integrated within the natural context and flow of their experience.
AdWords isn’t a particularly straightforward job if you’re uncertain about how it works or if you’ve never used PPC before. Increasing your click through rate (CTR) is something that’s high on most pe
Yesterday, Google announced some changes to AdWords which gave many a PPC campaign manager a feeling of relief, as they are all positive. The changes are not, as yet, hugely drastic, but they are all
In my last post, we discussed how the introduction of ad extensions to Google’s AdRank are ensuring that AdWords is now more competitive than ever. With this in mind, today we’ll be looking at how to
We’re all aware by now that the past couple of years have been exceptionally busy for the guys at Google. Major algorithm changes have come in across the board with Penguin, Panda and Hummingbird, but
2013 is known as the year digital marketing skyrocketed with 20% of organisations incorporating digital marketing into each marketing function. 73% of advertising reported they used social media ads.
In this episode, we dive into the HubSpot call to actions (CTAs), their benefits, where to use them, the different types, and best practices for using in your campaigns!
In this episode, we dive into the best practices in creating HubSpot lists for building marketing campaigns including criteria, limits and more!
In this episode, we dive into the best practices in creating HubSpot forms for building marketing campaigns including integrations, workflows and more!
XEN partners with sales, service and marketing teams in B2B technology companies to plan, implement and scale business process improvement using HubSpot.
HubShots is the podcast for marketing managers and sales leaders who use HubSpot. Listen to the latest episode here.
XEN is a HubSpot Platinum Certified Partner.
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