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Each week we share our latest digital marketing and HubSpot experiments, findings, tips and strategies.

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Tags: General, facebook, facebook ads, location targeting

Facebook Ads: Why are my ads showing to people outside of my target location?

Here's a gotcha that you can run into when using tight location targeting on Facebook ad campaigns. Something to be aware of if you are running location-specific ads on Facebook.

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by Tara on 11 July 2019 2:49:33 PM
Tags: Email, Marketing Manager, HubSpot, HubShots, facebook, podcast

HubShots Episode 121: Email Marketing in 2018

Welcome to HubShots, APAC's number 1 HubSpot focused podcast, where we discuss HubSpot tips and tricks, new features, and strategies for growing your marketing results.

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by XEN Systems on 21 May 2018 6:00:07 AM
Tags: Marketing Manager, HubSpot, HubShots, facebook

HubShots Episode 120: Buyer Profiles versus Buyer Personas

In this episode, Ian and Craig will go through buyer profiles and buyer personas. Plus a bunch of HubSpot tips and tricks.

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by XEN Systems on 11 May 2018 6:00:18 AM
Tags: Marketing Manager, HubSpot, HubShots, facebook

Episode 112: HubSpot Updates, the Good, the Bad and the Ugly, Life after Keywords!

This episode we chat about some of the recent and coming HubSpot updates, plus adding Nicholas Cage’s face to every movie…

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by XEN Systems on 22 February 2018 7:00:37 AM
Tags: Marketing Manager, Social, Strategy, General, algorithm, facebook, facebook changes

New Facebook News Feed Algorithms - What's Changed and How You Should Respond

New Facebook News Feed Algorithms - What's Changed and How You Should Respond

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by Tara Connolly on 7 February 2018 5:00:48 PM
Tags: Marketing Manager, HubSpot, HubShots, facebook

HubShots Episode 109: Facebook, Google, HUG - 2018 is off to a rapid start

In this episode, we chat about community, HubSpot integrations, Facebook News feed shenanigans, Google My Business listings add video, and a new Creative Top 10.

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by XEN Systems on 4 February 2018 7:00:01 AM
Tags: Marketing Manager, HubSpot, HubShots, facebook, podcast, social media

HubShots Episode 104: Lead Ads in HubSpot, Mary Meeker’s Trend Report Revisited, Custom Owner Property in HubSpot

In this episode we chat through being remarkable, take a look at the HubSpot Facebook Ads integration, discuss a few insights from Mary Meeker's latest internet trends report, plus Craig gets all exci

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by Craig Bailey on 20 December 2017 8:00:07 AM
Tags: Marketing Manager, Social, Strategy, facebook, google

How to Drive Traffic to Your Accounting Practice Website Using Paid Channels

How to use paid channels to drive traffic to your accounting web site - we look at 10 quick tips for planning your paid traffic strategy.

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by Roselen Fernandez on 7 September 2017 6:31:14 PM
Tags: Marketing Manager, HubSpot, HubShots, facebook, google

HubShots Episode 96: Using HubSpot Search, Deal Stage Funnels and Why You Should be using https!

In this episode Ian and Craig talk about switching to https://, analyse what makes a post go viral and think up some creative ideas to drive traffic to accounting practice sites.

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by Craig Bailey on 9 August 2017 11:12:12 PM
Tags: Email, Marketing Manager, Social, HubSpot, HubShots, instagram, facebook

HubShots Episode 93: HubSpot Calendar tip, Sending Weekly Sales Reports, and why you need to Stop Organic Social activities!

Ian and Craig chat through a quick tip for using the HubSpot calendar, plus a hack for sending weekly sales reports even if you don't have the HubSpot reporting add-in.

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by Craig Bailey on 19 July 2017 6:46:40 AM
Tags: Marketing Manager, HubSpot, HubShots, linkedin, facebook

HubShots Episode 92: HubSpot Analytics update, Google My Business websites, Instagram tips

In this episode Ian and Craig discuss the revamped HubSpot analytics functionality (hint: very cool), have a play with Google My Business web site pages, and suggest 4 tools for testing web site speed

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by Craig Bailey on 13 July 2017 12:05:11 AM
Tags: Marketing Manager, HubSpot, HubShots, facebook, inbound, podcast

HubShots Episode 90: HubSpot Social Tools, Facebook Ad Hacks

In this episode we take a look at the revamped HubSpot social tools, and start analysing some Facebook ad hacks.

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by Craig Bailey on 1 July 2017 5:00:48 AM
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