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Each week we share our latest digital marketing and HubSpot experiments, findings, tips and strategies.

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Tags: Digital Manager, Marketing Manager, careers

So You Want to Be a Marketing Manager?

So, you have decided that you want to step into the exciting, dynamic and lucrative world of digital marketing. You should brace yourself, then, for it's a world of work that is challenging and intens

by Kerry Butters on 17 February 2016 6:32:39 PM
Tags: Digital Manager, Marketing Manager, Strategy

6 Digital Marketing Trends for 2016

It's time to take a breather and look forward to some of the trends that are happening in marketing, and specifically how you can take advantage of them in 2016.

by Craig Bailey on 14 December 2015 5:36:31 PM
Tags: Digital Manager, Marketing Manager, Social, Strategy

The Top 5 Digital Marketing Developments of 2015

Whether you got it right or wrong in 2015, let’s look back at some of the biggest developments in digital marketing, and why we expect them to expand even further into 2016.

by XEN Systems on 3 December 2015 7:39:58 PM
Tags: Digital Manager, Social

If You Are A Business, Please Stop Doing This On Instagram

Instagram has an engagement level 15 times that produced by Facebook and a huge 40 times that produced by Twitter. Engagement is what makes social media campaigns tick, and with Instagram's 200 millio

by Solar Trust Centre Team on 10 November 2015 10:03:22 AM
Tags: Digital Manager, HubSpot, elcomCMS

HubSpot Forms Rendering Issue in elcomCMS and WordPress

Sometimes HubSpot forms don't show in the correct place on a page - here's the fix for that.

by Craig Bailey on 26 October 2015 6:22:47 PM
Tags: Digital Manager, SEO

How Content Marketing and SEO Overlap

Whilst there are key differences between SEO and content marketing, they are closely linked and together can lead to online marketing success.

by Kerry Butters on 21 September 2015 9:12:10 AM
Tags: Digital Manager, Social

5 Social Media KPIs to Measure for Effective Strategy

We take a look at 5 key performance indicators (KPIs) you need to track and measure in order to improve your strategy and ROI.

by Kerry Butters on 23 July 2015 11:28:34 AM
Tags: Digital Manager, SEO, spam

How to Remove Referral Spam from Google Analytics: Part Two

These are the steps you can take to alter your GA data in order to strip out a good percentage of the spam.

by Kerry Butters on 29 June 2015 4:19:23 PM
Tags: Digital Manager, SEO, app linking

App Linking: New Opportunities for SEOs?

For brands, it’s important that marketers understand how search is likely to shift in coming years if they are to compete with an influx of optimised apps.

by Kerry Butters on 10 June 2015 11:46:16 AM
Tags: Digital Manager, Social, facebook

Facebook Algorithm Update to Reduce Organic Reach Again?

Another algorithm update from the world’s favourite social media site, Facebook. What does it mean for your business?

by Kerry Butters on 3 May 2015 12:24:44 PM
Tags: Digital Manager, Strategy, 3D printing, augmented reality, drones, robotics, virtual reality, wearables

Technology and the Future of Digital Marketing

Emerging technologies that haven’t yet hit the mainstream potentially have a lot to offer digital and traditional marketing.

by Kerry Butters on 1 May 2015 8:55:23 AM
Tags: Digital Manager, Social, facebook

How to Market with Facebook Video Ads

According to recent research, the number of videos posted on Facebook in the past year alone has increased 94% in the US and 75% worldwide.

by Kerry Butters on 2 April 2015 1:55:05 PM
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