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Each week we share our latest digital marketing and HubSpot experiments, findings, tips and strategies.

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Tags: Marketing Manager, HubSpot, General, HubShots, Marketing

Episode 216: Deal forecasting, Progressive form fields example, Showing respect

This episode we discuss deal forecasting reports, progressive form fields, showing respect, a CTA gotcha, and something new for HubShots show notes.

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by XEN Systems on 28 August 2020 4:28:49 PM
Tags: Marketing Manager, HubSpot, General, HubShots, Episodes

Episode 183: HubSpot ads reports on Dashboards, HubSpot template gotcha, CCPA

This episode we chat about adding ad reports on HubSpot dashboards, avoiding template gotchas, and whether you need to prepare for CCPA.

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by XEN Systems on 20 December 2019 9:03:26 AM
Tags: Marketing Manager, HubSpot, General, HubShots, Episodes

Episode 182: Landing Pages in HubSpot Starter

This episode we chat about HubSpot’s Landing Page options in HubSpot Starter

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by XEN Systems on 13 December 2019 9:03:46 AM
Tags: Marketing Manager, HubSpot, General, HubShots, Episodes

Episode 181: HubSpot Tasks, Marketing Mindset

This episode we chat about HubSpot tasks, and having a mindset of openness.

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by XEN Systems on 6 December 2019 9:03:24 AM
Tags: Marketing Manager, HubSpot, General, HubShots, Episodes

Episode 180: HubSpot HUGcast

This episode is a special episode: The HUGcast, involving the Sydney HubSpot User Group.

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by XEN Systems on 29 November 2019 9:05:24 AM
Tags: HubSpot, General, HubShots, Episodes, marketing managers

Episode 179: Quick HubSpot Conversations tip, Duplicate content considerations

This episode we chat about how HubSpot Conversations saves you time, plus testing emails in HubSpot.

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by HubShots on 8 November 2019 9:03:04 PM
Tags: Marketing Manager, HubSpot, General, HubShots, Episodes

Episode 178: How to ‘Test and Measure’ when you can’t measure, plus Merging Contacts gotcha

This episode we chat about how to avoid a gotcha when merging contacts, plus think through how to ‘test and measure’ video engagement.

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by HubShots on 1 November 2019 9:03:09 AM
Tags: HubSpot, General, HubShots, marketing managers

HubShots Episode 177: HubSpot Deal Stage Properties, Test and Measure (again), Changing your mind

This episode we chat about enforcing deal stage properties, setting social permissions for users, and why changing your mind is a good thing.

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by XEN Systems on 31 October 2019 3:39:03 PM
Tags: General, facebook, facebook ads, location targeting

Facebook Ads: Why are my ads showing to people outside of my target location?

Here's a gotcha that you can run into when using tight location targeting on Facebook ad campaigns. Something to be aware of if you are running location-specific ads on Facebook.

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by Tara on 11 July 2019 2:49:33 PM
Tags: Marketing Manager, General, digital marketing, digital strategy, internet trends

5 Key Takeaways From Mary Meeker's Internet Trend Report 2019

Every year Mary Meeker shares her insight into the most important trends on the internet. We highlight 5 key takeaways that you can consider when planning your digital marketing activities.

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by Kylie Browne on 11 July 2019 2:33:44 PM
Tags: Marketing Manager, HubSpot, General, HubShots

HubShots Episode 159: Tips, tricks, tools and resources roundup for marketers

This episode we chat through a round up of tips, tricks and tools for marketers including GA and Davinci Tools, discuss what ‘long tail’ means, plus welcome back Inbound Buzz.

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by XEN Systems on 14 June 2019 11:47:19 PM
Tags: Digital Manager, Marketing Manager, Strategy, General, SEM

Why Google Ads Brand Campaigns are Important

It's not uncommon for managers to want to switch off a branding campaign when they rank at the top of the page organically. Take a look at why we recommend running brand campaigns in your Google Ads m

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by Kylie Browne on 23 October 2018 7:28:46 AM
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