HubShots Episode 92: HubSpot Analytics update, Google My Business websites, Instagram tips

Welcome to Episode 92 of HubShots!

Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.

Listen here: https://soundcloud.com/hubshots/092-hubspot-analytics-update-google-my-business-websites-instagram-tips

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Recorded: Wednesday 21 June 2017 | Published: Friday 07 July 2017

Shot 1: Inbound Thought of the Week

Site speed is important

Interesting tweet re speed: https://twitter.com/agconsult/status/876086346892402688

Here’s the 5 main tools we use for checking site performance:

https://www.webpagetest.org/

https://gtmetrix.com/

https://website.grader.com/

https://tools.pingdom.com/

https://developers.google.com/speed/pagespeed/insights/

Shot 2: HubSpot Marketing Feature of the Week

New analytics engine:

https://www.hubspot.com/product-updates/a-new-analytics-engine-to-power-your-hubspot-data

Starts rolling out in June, should be reflected in reports by end of July.

Main point: adding a 30-minute timeout to sessions ie much more like Google Analytics:

“Let's say a contact visited your site on a Friday afternoon, then left that tab open on his desktop over the weekend, came back to the site on Monday, and explored a separate product line. The "old" engine --- without the concept of a 30-minute timeout --- would see this as a single visit. With that in mind, the "Time of Last Visit" property would show Friday afternoon. With the new engine, the properties would more accurately reflect the visitor's activity. "Number of Visits" would be two (since the visitor did, in fact, come to the site on two separate occasions) and "Time of Last Visit" would show Monday.”

Shot 3: Marketing Tip of the Week

Create Google My Business sites.

Check out the site design of the GMB site:

https://www.google.com.au/business/

Log into your GMB dashboard and get started:

https://business.google.com/manage/

Pick a location you have already set up (or create a new one)

3 minutes later you have a new web site eg:

http://xensystems.business.site/

Shot 4: HubSpot Sales Feature of the Week

LinkedIn Sales Navigator integration:

https://app.hubspot.com/notifications/306227/Product/13773721

Pretty smart that HubSpot are integrating this now - given that Microsoft bought LinkedIn and will be adding a lot of this functionality into Dynamics CRM.

Shot 5: Opinion of the Week

https://www.wired.com/2017/05/welcome-next-phase-facebook-backlash/

But earlier this month, The Australian uncovered something that felt like a breach in the social contract: a leaked confidential document prepared by Facebook that revealed the company had offered advertisers the opportunity to target 6.4 million younger users, some only 14 years old, during moments of psychological vulnerability, such as when they felt “worthless,” “insecure,” “stressed,” “defeated,” “anxious,” and like a “failure.”

As marketers we have a responsibility to be industry leaders, protecting those who are unknowingly exposed.

Shot 6: Possibly Interesting Link of the Week

Growing your instagram following - an experiment covered by Lauren Holliday (  https://twitter.com/LaurenHolliday_ )

https://medium.com/@laurenholliday_/how-to-increase-your-instagram-followers-by-7x-in-30-days-6586bb1ec510

1. Content
2. Hashtags
3. Bots
4. Key Opinion Leaders (KOL) aka influencers

With some additional Instagram thoughts from Gary Vee ( https://twitter.com/garyvee )

https://medium.com/@garyvee/how-to-network-on-instagram-dm-da386954552d

Shot 7: Resource of the Week

HubSpot nerds chat about the Mary Meeker report:

https://thinkgrowth.org/a-cohort-of-tech-nerds-weigh-in-on-mary-meekers-annual-internet-trends-report-5a59a6ec915

Also Kylie pulled out a few high-level points:

https://xen.com.au/mary-meekers-2017-internet-trends-report-means-marketing-managers/

Shot 8: Tool of the Week

Create infographic reports from Analytics, Twitter, etc:

http://whatagraph.com/

Shot 9: Bonus Links of the Week

Other stuff we’ve been reading and recommend, but had to cut from the show:

Tool to investigate:

Some of Craig’s reading:

https://getpocket.com/@craigbailey

Please rate and leave us some feedback as this helps us.