Each week we share our latest digital marketing and HubSpot experiments, findings, tips and strategies.
In this episode we discuss attribution models and what it means to be reporting on First Touch attribution (ie what HubSpot does) versus Last Touch attribution (ie what Google Analytics does by defaul
What Marketers and Publishers Should Focus on When Sharing Content On Facebook.
In this episode we discuss Google Shopping listings and what is allowed. We chat about HubSpot's focus on improving email deliverability, the updates for AMP pages and some simple SEO tips. Plus two c
Tons of cool things this episode, including cool Google image search stats, cool HubSpot Collected Forms features, cool HubSpot Sales calls features, plus cool marketing examples. By the way, it's get
We chat about HubSpot Social Tools tips, AI in marketing, and Google Trends is now in real time.
In this episode we chat about lots of HubSpot CRM/Sales stuff, discuss some opinions about chatbots and AI, plus think through how Amazon is encroaching on Google's advertising turf.
We're almost at the end of February and all of the marketing managers among us should be well into another year of strategising, planning and optimising.
Companies are focusing on how to market for success in 2017. XEN Systems takes a look at marketing trends and other valuable tips for successful campaigns.
A new report from Simply Measured looks at the recent changes on Facebook and how this has impacted brand reach on the social and advertising platform.
Facebook is the premium marketing tool for businesses using social media, according to the latest Social Media Marketing Report from Social Media Examiner.
Research has found that marketers consider Facebook and LinkedIn to be the most important social media sites, and that if they were forced to choose just one, the majority (52%) would choose Facebook.
Facebook has partnered with some of the webs biggest publishers such as Buzzfeed, BBC News, National Geographic and NBC News to launch Instant Articles.
In this episode, we dive into the best practices in building a campaign in HubSpot from start to finish from lists, landing pages to emails and more!
Switching to a business account is simple and can be done in just a few clicks on your mobile device or on a desktop. Here are the steps.
In this episode, we dive April 2022 Edition of HubSpot top tips from improving your HubSpot efficiency and impact to NPS survey reminder emails and more!
XEN partners with sales and marketing teams in B2B technology companies to deliver strategy, implement marketing technology and drive business growth through digital marketing campaigns.
HubShots is the podcast for marketing managers and sales leaders who use HubSpot. Listen to the latest episode here.
XEN is a HubSpot Platinum Certified Partner.
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