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Each week we share our latest digital marketing and HubSpot experiments, findings, tips and strategies.

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Tags: Marketing Manager, HubSpot, HubShots, facebook

HubShots Episode 87: Understanding First Touch versus Last Touch attribution, Sales Priorities

In this episode we discuss attribution models and what it means to be reporting on First Touch attribution (ie what HubSpot does) versus Last Touch attribution (ie what Google Analytics does by defaul

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by Craig Bailey on 8 June 2017 11:56:50 PM
Tags: Digital Manager, Marketing Manager, Social, facebook, social media

A Guide For Marketers After Facebook Internal Content Guidelines Leaked

What Marketers and Publishers Should Focus on When Sharing Content On Facebook.

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by Kylie Browne on 24 May 2017 2:21:42 PM
Tags: Email, Marketing Manager, HubSpot, HubShots, mobile, facebook, podcast

HubShots Episode 79: HubSpot Email Deliverability, AMP Blog Posts, Quick SEO Process

In this episode we discuss Google Shopping listings and what is allowed. We chat about HubSpot's focus on improving email deliverability, the updates for AMP pages and some simple SEO tips. Plus two c

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by Craig Bailey on 13 April 2017 11:20:06 PM
Tags: Marketing Manager, HubSpot, HubShots, inbound marketing, facebook, inbound

HubShots Episode 78: Collected Forms in HubSpot Marketing Free, HubSpot Sales Calls, Cool Marketing Examples

Tons of cool things this episode, including cool Google image search stats, cool HubSpot Collected Forms features, cool HubSpot Sales calls features, plus cool marketing examples. By the way, it's get

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by Craig Bailey on 8 April 2017 2:28:15 PM
Tags: Email, Marketing Manager, HubSpot, HubShots, facebook

HubShots Episode 77: HubSpot Social Tools, AI Powered Marketing, Real Time Google Trends

We chat about HubSpot Social Tools tips, AI in marketing, and Google Trends is now in real time.

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by Craig Bailey on 5 April 2017 12:01:59 PM
Tags: Marketing Manager, HubSpot, HubShots, facebook

HubShots Episode 75: HubSpot Sales Stuff, Death of chatbots, The Amazon Threat to Google

In this episode we chat about lots of HubSpot CRM/Sales stuff, discuss some opinions about chatbots and AI, plus think through how Amazon is encroaching on Google's advertising turf.

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by Craig Bailey on 15 March 2017 1:19:58 AM
Tags: Email, Marketing Manager, Social, Strategy, Interesting Reading, General, marketing managers, content strategy, email marketing, facebook, social media, twitter

Interesting Reading: Questions and Clichés in Marketing

We're almost at the end of February and all of the marketing managers among us should be well into another year of strategising, planning and optimising.

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by Tara Connolly on 23 February 2017 1:57:28 PM
Tags: Marketing Manager, SEO, Social, Strategy, HubSpot, Interesting Reading, General, inbound marketing, marketing 2017, marketing managers, marketing trends, facebook, inbound, social media

Interesting Reading: Marketing Trends & Success in 2017

Companies are focusing on how to market for success in 2017. XEN Systems takes a look at marketing trends and other valuable tips for successful campaigns.

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by Tara Connolly on 23 January 2017 7:40:30 PM
Tags: Social, Strategy, facebook, social strategy

Inside the 2015 Facebook Industry Report

A new report from Simply Measured looks at the recent changes on Facebook and how this has impacted brand reach on the social and advertising platform.

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by Kerry Butters on 4 July 2015 12:09:47 PM
Tags: Marketing Manager, Social, facebook, social media marketing

Have Your Adjusted Your Facebook Strategy?

Facebook is the premium marketing tool for businesses using social media, according to the latest Social Media Marketing Report from Social Media Examiner.

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by Kerry Butters on 30 May 2015 9:38:03 AM
Tags: Marketing Manager, Social, linkedin, facebook, social media marketing report 2015

Facebook and LinkedIn Most Important to Marketers

Research has found that marketers consider Facebook and LinkedIn to be the most important social media sites, and that if they were forced to choose just one, the majority (52%) would choose Facebook.

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by Kerry Butters on 29 May 2015 11:57:47 AM
Tags: Marketing Manager, Social, facebook

Facebook Launches Instant Articles

Facebook has partnered with some of the webs biggest publishers such as Buzzfeed, BBC News, National Geographic and NBC News to launch Instant Articles.

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by Kerry Butters on 18 May 2015 2:40:16 PM
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