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Each week we share our latest digital marketing and HubSpot experiments, findings, tips and strategies.

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Tags: Marketing Manager, Social, Strategy, General, social media, social media marketing, social strategy

Effective Positioning Of Your Brand Or Business On Social Media

In today’s fast-paced and competitive business world, you may have to ask yourself as a digital marketing manager – “is your brand or business reaching the right people on the right platforms? Are the

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by Tara Connolly on 27 April 2018 9:07:48 AM
Tags: Marketing Manager, Social, Strategy, General, algorithm, facebook, facebook changes

New Facebook News Feed Algorithms - What's Changed and How You Should Respond

New Facebook News Feed Algorithms - What's Changed and How You Should Respond

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by Tara Connolly on 7 February 2018 5:00:48 PM
Tags: Marketing Manager, HubSpot, General, HubShots, podcast

HubShots Episode 108: InboundShots 002 End of 2017 Chat

In this episode we had caught up with our good friend Moby from the Inbound Buzz podcast, and chatted about unpacking ebook and adding it as a post or page, the dangers of following industry leaders b

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by XEN Systems on 31 January 2018 11:43:32 AM
Tags: Interesting Reading, General, youtube

Interesting Reading This Week: Search, Keywords, Ranking on YouTube and Taking Some Time Off

Interesting Reading This Week: Search, Keywords, Ranking on YouTube and Taking Some Time Off

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by Tara Connolly on 8 September 2017 8:05:13 PM
Tags: Marketing Manager, Social, Strategy, HubSpot, Interesting Reading, General, marketing managers, snapchat, social media

Interesting Reading: Influencers and Homepage Assets

From social media to successful site design, XEN Systems has got you covered for this month's most interesting marketing reading.

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by Tara Connolly on 7 April 2017 6:41:23 PM
Tags: Email, Marketing Manager, Social, Strategy, Interesting Reading, General, marketing managers, content strategy, email marketing, facebook, social media, twitter

Interesting Reading: Questions and Clichés in Marketing

We're almost at the end of February and all of the marketing managers among us should be well into another year of strategising, planning and optimising.

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by Tara Connolly on 23 February 2017 1:57:28 PM
Tags: Marketing Manager, SEO, Social, Strategy, HubSpot, Interesting Reading, General, inbound marketing, marketing 2017, marketing managers, marketing trends, facebook, inbound, social media

Interesting Reading: Marketing Trends & Success in 2017

Companies are focusing on how to market for success in 2017. XEN Systems takes a look at marketing trends and other valuable tips for successful campaigns.

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by Tara Connolly on 23 January 2017 7:40:30 PM
Tags: Marketing Manager, General

Inbound Marketing and the Sales Process

Inbound marketing is a relatively new term and defines publishing high quality content on your website that entices your customers to find out more about your company.

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by Contributing Author on 20 May 2016 8:15:20 PM
Tags: Marketing Manager, Strategy, General

Better Web User Experience Through Content Personalisation

Targeting segments of your users with more updated and relevant content is a big part of digital communications like email, blogs, websites and other forms of internet advertising.

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by Solar Trust Centre Team on 19 March 2016 3:35:50 PM
Tags: Marketing Manager, SEO, Social, Strategy, HubSpot, General, marketing managers, mobile, social media

Interesting Reading: SEO, Year in Review

Once again we're rounding up the best, most recent marketing-related posts on the web. With SEO trends changing and new strategies being implemented within organisations in 2016, it's time to get our

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by Tara Connolly on 26 February 2016 4:34:26 PM
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