Each week we share our latest digital marketing and HubSpot experiments, findings, tips and strategies.
Google is changing rapidly. In this summary of Rank Fishkin's Inbound 2016 session we take a look at some the key ways Google is updating its search result listings, and how you can take advantage of
Google Analytics recently released a new feature in Smart Lists that helps you with the process of marketing to people that have already been to your site before.
LinkedIn Showcase Pages are easy to set up, bring in targeted search traffic, and let you highlight the important aspects of your business.
There's so many stats to pay attention to in your analytics. But don't neglect Site Speed and Average Visitor Duration.
The biggest danger a modern marketer faces is that he/she may accidentally engage in a practice that has been abused by black-hat marketers enough that the algorithm has been rewritten to punish sites
LinkedIn is one of the most innovative social media sites to hit the internet in the last decade. Dedicated to creating relationships between co-workers, employers and potential future contacts, Linke
It is not always easy to convince visitors to your site that they should take action on their first visit as they usually want to think about it and return to the site before converting their visit in
Facebook connects you with customers on a more personal level. Your fans choose to follow you and want to receive news about your services and products. So, are you making the most of this unique oppo
2013 is known as the year digital marketing skyrocketed with 20% of organisations incorporating digital marketing into each marketing function. 73% of advertising reported they used social media ads.
Let's say you have an e-commerce site, with decent conversion rates and consistent traffic from your Google Adwords Pay Per Click (PPC) campaign. You've probably come to realise, as most e-commerce si
5 quick tips for improving your LinkedIn engagement rates.
This episode we chat about further improvements to HubSpot’s ABM approach including new functionality, plus Google’s May algorithm update.
This episode we chat about Agile marketing, HubSpot Email Analysis tools, Task Queues and Improved permissions.
This episode we chat about the often overlooked HubSpot CMS Content Staging feature. Plus, how to prioritise your Chatflows.
XEN partners with sales and marketing teams in B2B technology companies to deliver strategy, implement marketing technology and drive business growth through digital marketing campaigns.
HubShots is the podcast for marketing managers who use HubSpot. Listen to the latest episode here.
XEN is a HubSpot Gold Certified Partner since 2016.
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