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Each week we share our latest digital marketing and HubSpot experiments, findings, tips and strategies.

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Tags: Marketing Manager, SEO, Strategy, Tidbits

Key Takeaways from Rand Fishkin’s INBOUND 2016 Keynote

Google is changing rapidly. In this summary of Rank Fishkin's Inbound 2016 session we take a look at some the key ways Google is updating its search result listings, and how you can take advantage of

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by Roselen Fernandez on 1 December 2016 8:17:56 AM
Tags: Tidbits

Google Analytics: Use the Smart Lists Feature for Remarketing

Google Analytics recently released a new feature in Smart Lists that helps you with the process of marketing to people that have already been to your site before.

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by XEN Systems on 23 May 2014 5:30:02 PM
Tags: Social, Tidbits

Highlight Your Products And Services With Linkedin Showcase Pages

LinkedIn Showcase Pages are easy to set up, bring in targeted search traffic, and let you highlight the important aspects of your business.

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by XEN Systems on 4 April 2014 11:27:58 AM
Tags: SEO, Tidbits

Google Analytics: Pay Attention to These Two Statistics

There's so many stats to pay attention to in your analytics. But don't neglect Site Speed and Average Visitor Duration.

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by XEN Systems on 21 March 2014 11:26:15 AM
Tags: Strategy, Tidbits

SEO's Dark and Dangerous Past Life

The biggest danger a modern marketer faces is that he/she may accidentally engage in a practice that has been abused by black-hat marketers enough that the algorithm has been rewritten to punish sites

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by XEN Systems on 14 March 2014 12:04:01 PM
Tags: Social, Tidbits

3 Ways to Use LinkedIn to Grow Your Sales

LinkedIn is one of the most innovative social media sites to hit the internet in the last decade. Dedicated to creating relationships between co-workers, employers and potential future contacts, Linke

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by XEN Systems on 28 February 2014 10:04:06 AM
Tags: Tidbits

Tidbit: How Remarketing is Used to Increase ROI

It is not always easy to convince visitors to your site that they should take action on their first visit as they usually want to think about it and return to the site before converting their visit in

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by XEN Systems on 8 February 2014 8:31:23 AM
Tags: Tidbits

Tidbit: Are You Using Facebook for Marketing Effectively?

Facebook connects you with customers on a more personal level. Your fans choose to follow you and want to receive news about your services and products. So, are you making the most of this unique oppo

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by XEN Systems on 1 February 2014 8:52:23 AM
Tags: SEM, Tidbits

Google AdWords Tidbit: Increasing Business

2013 is known as the year digital marketing skyrocketed with 20% of organisations incorporating digital marketing into each marketing function. 73% of advertising reported they used social media ads.

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by XEN Systems on 26 January 2014 9:11:22 AM
Tags: SEM, Tidbits

Data Mining Google Adwords Data

Let's say you have an e-commerce site, with decent conversion rates and consistent traffic from your Google Adwords Pay Per Click (PPC) campaign. You've probably come to realise, as most e-commerce si

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by XEN Systems on 17 January 2014 9:38:43 AM
Tags: Social, Tidbits

Remember These 5 Things Before Posting to LinkedIn

5 quick tips for improving your LinkedIn engagement rates.

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by XEN Systems on 10 January 2014 8:21:51 PM
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