By XEN Systems
Published: Saturday 25 January 2014 | Last updated: Tuesday 04 September 2018
Published: Saturday 25 January 2014 | Last updated: Tuesday 04 September 2018
Each week we share our latest digital marketing and HubSpot experiments, findings, tips and strategies.
By XEN Systems
Published: Saturday 25 January 2014 | Last updated: Tuesday 04 September 2018
2013 is known as the year digital marketing skyrocketed with 20% of organisations incorporating digital marketing into each marketing function. 73% of advertising reported they used social media ads. Google AdWords lets advertisers connect with consumers across the web with visually rich, immersive experiences.
First, you choose the keywords and topics that represent your webpage or product. You want to choose these based on several factors:
Second, you participate in an online auction bidding how much you will pay per click. Forbes has a caution here. Yes, you want to be in the top ranking of ads. However, always being in the first slot isn't always your focus. Your focus comes in the third step.
Third, when a person searches the Internet using one of your chosen keywords, your ad appears above or on the side of the search results. If they click on the ad, they are directed to your webpage.
This is the focus for you. After a person clicks on a Google Ad and is on your site, you want your website to compel them to stay and look around. That is the caution from Forbes. Do not focus on being the first ad, focus on being the webpage that keeps individuals reading and coming back.
Published: Saturday 25 January 2014 | Last updated: Tuesday 04 September 2018
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XEN partners with sales and marketing teams in B2B technology companies to deliver strategy, implement marketing technology and drive business growth through digital marketing campaigns.
HubShots is the podcast for marketing managers and sales leaders who use HubSpot. Listen to the latest episode here.
XEN is a HubSpot Platinum Certified Partner.
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