Campaign Implementation

HubSpot Lead Generation Campaign From Start to Finish

Ideal for existing HubSpot customers who need help getting a campaign up and running..

Perfect for driving targeted traffic to your site and converting into leads.

Why You Need Help?

Most Marketing Managers understand the concept of campaigns and agree they need to get them in place - the concept isn't hard.

But execution can be challenging - there's so many parts to implement. Chances are you've got the idea all worked out, now you just need help getting the pieces in place.

We work with you to strategise your campaign, map out the parts, create the content and implement all the HubSpot bits.

Business Goal

The goal of a campaign is to move a contact to the next stage in their buyer's journey.

Typically this will be a top of the funnel content piece, to appeal to new contacts - and is thus usually considered a lead generation campaign.

However it can just as easily be used for implementing later stage goals as well (ie middle of the funnel consideration pieces, or bottom of the funnel decision stage pieces).

The content asset is created to provide value to your target audience, highlighting your expertise and building a closer relationship with them.

Inclusions

• Brainstorm and verify campaign ideas
• Keyword research to identify terms related to the campaign idea
• Add HubSpot Campaign
• Use HubSpot Campaign Strategy tool to flesh out topics
• Add Keywords to HubSpot keyword tool
• Prepare 2 x ideal customer (persona) descriptions
• Prepare content asset (eg PDF ebook)
  • Research topic
  • Write ebook
  • Design ebook
  • Produce PDF
• Build Landing page and Form in HubSpot
• Build Thank you page in HubSpot
• Write 3 x emails:
  • Thank you email
  • Follow up email
  • Value-add email
• Create HubSpot smart list
• Create HubSpot Workflow with emails
• Create HubSpot CTA
• Write 4 x blog posts to promote the asset:
  • Research and write posts
  • Including featured images
  • Prepare and optimise in HubSpot
  • Schedule
• Prepare banners to promote the content asset
  • For use on Facebook, Twitter, LinkedIn, Instagram
• Prepare asset cover images for use in sidebars and footers
• Prepare 4 x social media post updates
  • Words to use in updates
  • Images to use
• Monitor Page Performance in HubSpot
• Prepare campaign short URLs for sharing via social and other channels
• Prepare Report to track results

As part of the implementation, we can walk you through the items, training you on any HubSpot areas you'd like to dive into.

It also has the benefit that once it has been setup you have a template that you can copy and tweak for future campaigns.

Benefits

You made a significant investment by choosing HubSpot, and you understand what you need to do to drive leads.

Now it's time to get those ideas into practice and get your campaigns firing.