Ideal for existing HubSpot customers who need help getting a campaign up and running..
Perfect for driving targeted traffic to your site and converting into leads.
Most Marketing Managers understand the concept of campaigns and agree they need to get them in place - the concept isn't hard.
But execution can be challenging - there's so many parts to implement. Chances are you've got the idea all worked out, now you just need help getting the pieces in place.
We work with you to strategise your campaign, map out the parts, create the content and implement all the HubSpot bits.
The goal of a campaign is to move a contact to the next stage in their buyer's journey.
Typically this will be a top of the funnel content piece, to appeal to new contacts - and is thus usually considered a lead generation campaign.
However it can just as easily be used for implementing later stage goals as well (ie middle of the funnel consideration pieces, or bottom of the funnel decision stage pieces).
The content asset is created to provide value to your target audience, highlighting your expertise and building a closer relationship with them.
As part of the implementation, we can walk you through the items, training you on any HubSpot areas you'd like to dive into.
It also has the benefit that once it has been setup you have a template that you can copy and tweak for future campaigns.
You made a significant investment by choosing HubSpot, and you understand what you need to do to drive leads.
Now it's time to get those ideas into practice and get your campaigns firing.
A comprehensive planning session for how to best use HubSpot to grow your business
A complete review of your HubSpot portal to highlight issues, recommend fixes and streamline your campaigns
Full onboarding, setup and optimisation of your new HubSpot portal
Design and development of a custom landing page in HubSpot
Design and development of a custom email template in HubSpot
A full campaign setup including landing page, form(s), list, workflow, nurture emails in HubSpot (using existing landing page and email templates)
Tailored training across all key HubSpot items in your portal
Impressed with XEN’s combination of strategic, technical and implementation skills
We initially engaged XEN to assist LG Solar & Energy to improve our lgenergy website SEO, however the project quickly grew to include strategy across paid and social channels as well, with a focus on driving leads.
With the site now gaining 1100 visits per day and providing more than 1200 new leads per month, the project has been a great success.
It has been a vital part of our 35% sales growth , compared to last year.
We've been impressed with XEN's combination of strategic, technical and implementation skills, and have now introduced them into other divisions across LG.
National Manager, Solar Sales, LG Electronics Australia Pty Ltd