HubShots Episode 82: Email, email and more email stuff
Welcome to Episode 82 of HubShots! Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found...
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4 min read
XEN Systems 17 January 2018 4:16:21 PM
Our first episode for 2018.
This episode we discuss email etiquette, HubSpot Lead Flow email series, canonical URLs and our HubSpot Creative Top 10.
Listen to the show here: https://soundcloud.com/hubshots/107-hubspot-lead-flow-email-series-canonical-urls-and-our-hubspot-creative-top-10
Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Join our WhatsApp group here: https://hubshots.com/whatsapp/
Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/
Recorded: Wednesday 10 Jan 2018 | Published: Friday 12 January 2018
Welcome to 2018.
Welcome to Australia’s #1 HubSpot Focussed Podcast <== something we made up because there’s no other HubSpot only podcasts in Australia anymore.
My year is complete: Today I sent a prospect a business email reply that was just an emoji.
Consider how formal your emails are compared to your messaging replies.
Do you ever say ‘Hi [firstname]’ in a messaging eg Facebook Messenger, WhatsApp, iMessage, etc?
How much longer will you do it in emails?
Consider using no personalisation in an email nurture campaign.
You set up your sender footer details and then can create a series of very basic emails.
The emails are plain text like, and don’t support personalisation.
You can have delays (weeks and days, but not hours or minutes) between the emails.
You can create up to 5 emails.
You can join the beta here: https://offers.hubspot.com/lead-flow-email-beta
Canonical URLs on blog posts, landing pages and web pages:
https://www.hubspot.com/product-updates/edit-the-canonical-url-of-a-page
10 ways to use HubSpot that you might not have been using it for so far:
Overcome duplicate content issues.
If you have multiple copies of a page, this tells Google (and other search engines such as Bing) which page is the one we prefer to appear in the search results
Examples:
Integration with HelloSign.
https://www.hubspot.com/integrations/hellosign
Why we are highlighting this is one of our customers wanted a solution to forms signed and returned quickly so they could process and start applications with customers quicker. They tested this out and the simplicity of use and integration with HubSpot CRM really worked well to speed up process and have all the data in the same place.
Remember in the timeline to have HelloSign checked to view.
Creating content as a way of giving.
Craig was reading Peak Performance over the break. One section was about how optimal performance is related to having a purpose, as well as a giving mindset.
Which got me thinking about content…
5-10 years ago we blogged stuff in order to give help to others.
Then the marketers came along and ruined everything (to quote Kipp).
We turned creating content from being an exercise in giving, into a process for taking. Ie the purpose of this content is to get a visitor to fill out a form.
==> We use content to take.
And consumers subconsciously notice this. We know when content has been written just to get our attention and squeeze out an email address. We also know when content has been lovingly prepared to help us.
Here’s a thought for 2018 - reset your approach to creating content - is it time to think about ‘giving’ again?
As Joe Pulizzi says ‘build an audience’ - provide value first, and later consider whether asking for something in return is useful.
Farnam Street blog podcast: The Art of Letting Other People Have Your Way: Negotiating Secrets from Chris Voss
https://www.farnamstreetblog.com/2018/01/chris-voss/
Aside: one small tip I learnt - self-talk is useful, mostly when spoken out loud: the process of sound coming out and then going back into our ears triggers a different brain response than if we talk silently talk to ourselves.
This is definitely worth listening and implementing - Unicorn Marketing
Featuring Larry Kim, CEO of MobileMonkey, Founder of WordStream
https://certification.hubspot.com/master-class/unicorn-marketing-larry-kim
Gold!
https://www.newyorker.com/cartoons/issue-cartoons/cartoons-from-the-january-15-2018-issue
Please rate and leave us some feedback as this helps us improve and reach more marketers.
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