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Welcome to HubShots, the podcast for marketing managers who use HubSpot hosted by Ian Jacob from Search & Be Found and Craig Bailey from XEN Systems.
Listen to the episode here: https://soundcloud.com/hubshots/091-hubspot-reporting-add-on-tip-unbouncing-contacts-finally
Join our WhatsApp group here: https://hubshots.com/whatsapp/
Join the Facebook group here: https://www.facebook.com/groups/1608138752821574/
Recorded: Thursday 08 June 2017 | Published: Friday 30 June 2017
Posting less, but better => Quality over quantity
https://blog.bufferapp.com/facebook-posting-strategy
The classic ‘less is more’ - posting only the best edutainment pieces, mixing their own content with curated content.
They boost every single post that has a good initial response. They spend $40 per day.
Unbounce contacts who have bounced:
Available on the contact record.
Great for when known contacts have an issue with their email server and are marked as bounced, yet we know they are actually fine and it was only a temporary glitch.
Previously we had to contact HubSpot support to get contacts unbounced.
When preparing HubSpot Workflows with lots of emails, you need to ensure all your emails are Published (and not still in draft).
Don’t judge an email address by it’s cover!
https://www.impactbnd.com/blog/how-hubspots-junk-marketing-leads-helped-it-go-public
This week we’ve started working with a large technology company - their owner was introduced to me via his gmail address that has numbers in it!
Never discount an email address just because it is a free provider.
Good post on using Databox:
https://www.fullfunnel.co/blog/how-were-automating-full-funnel-reporting
https://www.slideshare.net/randfish/the-digital-marketers-framework
A good overview for marketing managers for guiding through the key focus and priorities:
Dun dun dun! HubSpot Reporting Add-on Tip
Reporting on Sources of Leads, grouped by life cycle stage:
Here’s the setup in reporting:
The unbundling of Excel
http://tomtunguz.com/unbundling-of-excel/
Useful for marketing managers to consider when it comes to building on an initial exposure to technology from another product, that then paves the way for your workflow (ie service or offering) to offer them more value.
“For millions of people, Excel is the first exposure to the power of a computer to manipulate data, calculate, and share the results. Excel’s key advantage is its product design. Excel enables simple progressive discovery. A user’s first experience is typically a quick calculation…”
“Excel has done a phenomenal job educating hundreds of millions of people about the power of software. Startups are taking advantage of this newly data-literate user base and carving out individual applications, replacing Excel with dedicated workflow that’s optimized for a particular function.”
You can make invitees optional by clicking on the person icon!
If you still think that AdWords isn’t a valid marketing activity, this might help:
https://www.sevenatoms.com/blog/why-you-need-a-hubspot-partner-that-is-also-an-adwords-agency
See also HubSpot’s views on why AdWords is a valid inbound strategy:
https://blog.hubspot.com/marketing/busting-3-google-adwords-myths#sm.00013kpsm83zefj8yjb1eqxwr59gr
“Successful leaders look beyond their own field to discover new approaches, learn best practices and push the margins. Then they pass on what they have learned.”
― James Kerr, Legacy
https://www.google.com.au/search?q=bauhaus+movement
Other stuff we’ve been reading and recommend, but had to cut from the show:
https://moz.com/blog/lessons-from-1000-voice-searches
Tool to investigate:
Some of Craig’s reading:
https://getpocket.com/@craigbailey
Please rate and leave us some feedback as this helps us.
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