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Each week we share our latest digital marketing and HubSpot experiments, findings, tips and strategies.

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Tags: SEO, Strategy

Google Update Focuses on Link Building Misuse

Google Update Focuses on Link Building Misuse

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by Jon Capistrano on 3 June 2017 9:10:42 AM
Tags: Marketing Manager, Social, Strategy, HubSpot, Interesting Reading, General, marketing managers, snapchat, social media

Interesting Reading: Influencers and Homepage Assets

From social media to successful site design, XEN Systems has got you covered for this month's most interesting marketing reading.

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by Tara Connolly on 7 April 2017 6:41:23 PM
Tags: Email, Marketing Manager, Social, Strategy, Interesting Reading, General, marketing managers, content strategy, email marketing, facebook, social media, twitter

Interesting Reading: Questions and Clichés in Marketing

We're almost at the end of February and all of the marketing managers among us should be well into another year of strategising, planning and optimising.

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by Tara Connolly on 23 February 2017 1:57:28 PM
Tags: Marketing Manager, SEO, Social, Strategy, HubSpot, Interesting Reading, General, inbound marketing, marketing 2017, marketing managers, marketing trends, facebook, inbound, social media

Interesting Reading: Marketing Trends & Success in 2017

Companies are focusing on how to market for success in 2017. XEN Systems takes a look at marketing trends and other valuable tips for successful campaigns.

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by Tara Connolly on 23 January 2017 7:40:30 PM
Tags: Marketing Manager, SEO, Strategy, Tidbits

Key Takeaways from Rand Fishkin’s INBOUND 2016 Keynote

Google is changing rapidly. In this summary of Rank Fishkin's Inbound 2016 session we take a look at some the key ways Google is updating its search result listings, and how you can take advantage of

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by Roselen Fernandez on 1 December 2016 8:17:56 AM
Tags: Marketing Manager, Strategy

6 Blogging Tools To Eliminate The Friction In Your Writing Process

Six of the latest blogging tools marketers should have in their tool kit. How many of these are you using?

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by Benjamin Brandall on 26 August 2016 9:42:36 AM
Tags: Social, Strategy

Why Blogging Should Be Part of Your Social Media Strategy

People love to share good content. Like the awesome stuff you're writing. So make the most of it, with a simple social media strategy.

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by Contributing Author on 23 August 2016 12:26:17 PM
Tags: Marketing Manager, Strategy, SEM

Embrace the Power of Multiple Touches Through Remarketing

You've heard of remarketing, and you know it is useful. But are you implementing it well? Here's how to improve your remarketing ROI.

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by Contributing Author on 18 August 2016 12:15:40 PM
Tags: Marketing Manager, Strategy

The 3 Steps to Building a Successful Comprehensive Digital Strategy

A reminder on why having a responsive website, proactive email approach, and a warm social presence is the basis for a good digital strategy.

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by Contributing Author on 9 August 2016 8:54:33 AM
Tags: Marketing Manager, Strategy, HubSpot

Interview with HubSpot CMO Kipp Bodnar

In this episode we chat with Kipp Bodnar, CMO of HubSpot about how he manages his work/life balance, his thoughts on strategy and future technology opportunities, as well as his involvement in tactica

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by Craig Bailey on 24 July 2016 10:51:20 AM
Tags: Marketing Manager, Strategy

5 Ways B2B Businesses Can Leverage Inbound Marketing

Inbound marketing may not seem like an obvious fit for some B2B marketers at first. But used correctly, it can play a major part in helping you attract buyers and grow your technology business.

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by Contributing Author on 24 July 2016 10:21:08 AM
Tags: Marketing Manager, Strategy, HubSpot

Episode 39: HubSpot Email Reporting Tip, Attribution Marketing, Voice Search

In this episode of HubShots - the podcast for Marketing Managers who use HubSpot - we discuss a useful email reporting tip, think through marketing attribution, and consider the growth of voice search

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by Craig Bailey on 30 June 2016 3:31:56 PM
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