HubShots Episode 22: Thinking Outside the Box with James Gilbert

Episode 22 of HubShots - the Unofficial Down Under HubSpot Podcast is now available.

In this episode we interview James Gilbert, Demand Generation Marketing Manager for HubSpot Asia Pacific and discuss:

- Marketing on community sites (Medium, Product Hunt)
- owned, earned & paid media
- short term versus long term traffic channels
- the value of being an authority figure in you industry
- how building owned media can help you increase your pricing
- the benefits of owned media protection
- building a moat with owned media: http://www.inc.com/laura-montini/how-the-value-of-marketing-appreciates.html
- distributing your content on other platforms such as Medium and LinkedIn Pulse
- the feedback loop between marketing and sales and how SLAs play a crucial part
- goal: leads that close
- constantly kicking off new campaigns
- tip for LinkedIn sponsored content ... this is gold!

A full transcript is available at:
http://hubshots.com/episode-22/

And you can subscribe to the podcast on iTunes, Stitcher and SoundCloud as well.

Enjoy!