XEN Digital Marketing and HubSpot Blog

Episode 270: How to be Efficient with HubSpot across Sales, Marketing & Service

Episode 269: Tips for Using Lists, Deal Pipeline Properties, Shared Task Queues, and Staying Calm

Episode 268: Top 17 Favourite Features in HubSpot

Episode 267: Top 16 Frustrations with HubSpot

Episode 266: Why HubSpot Email Preference Groups are finally awesome, plus tips for creating Tickets from Conversations

Episode 265: Optimizing Customer Experience with HubSpot Service Hub

Episode 264: HubSpot Social Monitoring, Reporting on Meetings & Avoid being sent to Spam

Episode 263: Inbound Announcements that mattered, Sending internal notifications tips.

Episode 262: Save time with HubSpot Saved Sections, Deal Splits & Workflow property clearing. Plus Facebook Fallout

Episode 261: Ad Sequences, Adding to Audiences using Workflow Actions and breaking down big goals

Episode 260: Simple Steps, HubSpot KB changes, HubSpot Email Health Reports, and HubSpot Rotate Owner Workflow Action tips

Episode 259: HubSpot CRM Suite Professional teardown

Episode 258: HubSpot Custom Surveys, Workflow Email Actions

Episode 257: HubSpot CRM Suite Starter - What, Why and Who it's for

Episode 256: HubSpot CMS Hub Starter - Everything You Need To Know

Episode 255: Fortune Cookie Tweets, HubSpot Workflow Minimaps & HubSpot Task Queues

Episode 254: Growth Mindset, HubSpot Child Workflows, Service Hub Forms, GA4 Primer

Episode 253: Our Favourite HubSpot Workflow Actions

Episode 252: HubSpot Site Tree & Reporting on Sales Sequences

Episode 251: The Psychology of A/B Test and Measure

Episode 250: HubSpot Dashboards, Search Results and User Experience

Episode 249: Why HubSpot Marketing Email Client Reports are so powerful (and why Apple’s upcoming privacy changes are so devastating)

Episode 248: HubSpot Form Translations and Comparison

Episode 247: Using Smart Rules in HubSpot Emails

Episode 246: HubSpot Personalisation, Smart Content Tips and Strategies

Episode 245: HubSpot Form Tip, NPS Automation Tip, and Reducing your channels

Episode 244: Do you really need a marketing funnel?

Episode 243: Operations Hub Initial Thoughts

Episode 242: HubSpot Workflows versus Sequences

Episode 241: The one with the Kevin Bacon animated gif in it

Episode 240: HubSpot Calls, Conversation Workflows, Outcome based marketing

Episode 239: HubSpot Snippets, HubSpot RSS Emails

Facebook Advertising: Aggregated Event Measurement

Episode 238: Love and Marketing

Episode 237: HubSpot Tasks, Proactive versus Reactive Marketing

Episode 236: Owned, Earned and Paid Media plus some new HubSpot settings you need to know about

Episode 235: Should you do less on social?

Episode 234: What is CRM?

Episode 233: Be wary of marketing stats

Episode 232: Strategy = Research + Insights

Episode 231: Reflecting on 2020

Episode 230: What parts of HubSpot do Enterprises focus on?

Episode 229: How To Improve Your Sales Results using HubSpot Sales Professional

Episode 228: How To Scale with HubSpot Marketing Professional In Real Life

Episode 227: HubSpot for Small Businesses

Episode 226: Shopify & HubSpot plus HubSpot Form Analytics

Episode 225: 3 Ways We Use HubSpot to Generate Leads

Episode 224: HubSpot Internal Notification Workflow Tips

Episode 223: HubSpot Active Lists and Analytics Reports

Episode 222: HubSpot Keyboard on your phone

Episode 221: HubSpot Report Builder Beta

Episode 220: Inbound 2020

Episode 219: How to use Service Hub for Sales, Inserting tracking using the WordPress Plugin and LinkedIn Ads retargeting

Episode 218: Thinking through Attribution. Again. And How HubSpot provides Attribution reporting

Episode 217: HubSpot Lists, HubSpot Site Search, How to work with invalid contacts

Episode 216: Deal forecasting, Progressive form fields example, Showing respect

HubShots Episode 215: HubSpot Email A/B testing, Deal Workflow tip, Google Trends report

Episode 214: HubSpot for COVID tracking, In-App Notifications, and you have no privacy

Episode 213: HubSpot Conversations Trends, HubSpot Sequences

Episode 212: GPT-3, Core Web Vitals, HubSpot AI & HubSpot Workflow Delay until Event Actions

Episode 211: Bogus outreach emails, banning TikTok, PieSync tip

Episode 210: PieSync - the good, the bad, and the snugly

What is Email Deliverability and Why It Matters

Episode 209: Email Features, Trends and Personalisation

Episode 208: What should you report on?

Episode 207: How to show Form Submit reports on HubSpot Dashboards

Episode 206: Workflow Actions you may not know about

Episode 205: How to use HubSpot Smart CTAs

Episode 204: HubSpot and COVID

Episode 203: HubSpot ABM V2

Episode 202: Agile Marketing, HubSpot User Permissions

Episode 201: HubSpot CMS Hub Content Staging

Episode 200: How HubSpot, Marketing, Sales and Service has changed in the last 4 years

Episode 199: HubSpot CMS Hub Smart Content

Episode 198: HubSpot CMS Hub

Episode 197: HubSpot Popup Form Gem and Dashboard Libraries

Episode 196: Keep on Learning

Episode 195: Encouragement amidst crisis

Episode 194: HubSpot Forms Tips. Plus Google MyBusiness Teardown

Episode 193: HubSpot Quotes. Again. And SEO

Episode 192: Best of HubSpot Workflow Automation. And Taylor Swift.

Episode 191: Workflows are all Go, Chrome Third Party Cookie panic

Episode 190: HubSpot ABM Beta features, Quote Workflows

Episode 189: Tiny but mighty HubSpot features

Episode 188: HubSpot Workflow Gotcha Fixer & Sales Automation

Episode 187: Deeply Powerful HubSpot Marketing Enterprise 2020 Review

Episode 186: Optimising Popup Forms

Episode 185: HubSpot Popup Form targeting gets awesomer

Episode 184: HubSpot Increments

Episode 183: HubSpot ads reports on Dashboards, HubSpot template gotcha, CCPA

Episode 182: Landing Pages in HubSpot Starter

HubSpot HealthCheck: A new Audit & Advisory service for mid-large companies using HubSpot

Episode 181: HubSpot Tasks, Marketing Mindset

Episode 180: HubSpot HUGcast

Episode 179: Quick HubSpot Conversations tip, Duplicate content considerations

Episode 178: How to ‘Test and Measure’ when you can’t measure, plus Merging Contacts gotcha

HubShots Episode 177: HubSpot Deal Stage Properties, Test and Measure (again), Changing your mind

Hubshots Episode 176: Enterprise Attribution reporting in HubSpot

Hubshots Episode 175: Contact Cleanliness, Contact Smarts

Hubshots Episode 174: Quotes in HubSpot Deals

Episode 173: Inbound19 & the importance of having a 6-pack!

Hubshots Episode 172: Sales workflows, clean lists, persona challenges, billboards

HubShots Episode 171: Workflow Go Action, the pain of HubSpot Quarantine

HubShots Episode 170: Popup forms (again), Email for sales teams, interns doing your social

HubShots Episode 169: Community Events, plus When to redo your website

Quick Tips For Getting Started With Google Ads

HubShots Episode 168: Attribution and prospecting

HubShots Episode 167: HubSpot and Privacy

HubShots 166: HubSpot vs MailChimp, plus social robots

HubShots Episode 165: Drag and Drop email editor gotcha and workaround, plus Google Analytics Intelligence

HubShots Episode 164: Are HubSpot Workflows useful for Sales?

Facebook Ads: Why are my ads showing to people outside of my target location?

5 Key Takeaways From Mary Meeker's Internet Trend Report 2019

HubShots Episode 163: HubSpot Artificial Intelligence (AI), Attribution Reports, and a $130 ceramic mug

HubShots Episode 162: Avoiding HubSpot Workflow Mistakes and Replacing yourself with Tools

HubShots Episode 161: Marketing Newsletters to subscribe to, plus the HubSpot Drag and Drop Email editor

HubShots Episode 160: HubDb is actually pretty simple

HubShots Episode 159: Tips, tricks, tools and resources roundup for marketers

HubShots Episode 158: The Magic of HubSpot Snippets

HubShots Episode 157: 3 Big Mistakes we see Clients make in their HubSpot portals

HubShots Episode 156: All about Marketing and HubSpot

HubShots Episode 155: All about Sales! HubSpot sales features, tips and using video for sales

HubShots Episode 154: HubSpot Social Reporting, Academy Refresh and Meetings Troubleshooting

HubShots Episode 153: Our top 3 HubSpot Workflow tips

HubShots Episode 152: I don’t care about your new logo

HubShots Episode 151: Would you advertise on cigarette packs?

HubShots Episode 150: Sales Lead Intelligence, HubSpot Workflow tip & always be starting

HubShots Episode 149: HubSpot Global Suppression Lists, and connecting Zoom gotchas

HubShots Episode 148: What does it mean to ‘do SEO’? Plus #falsemarketingmindset

HubShots Episode 147: Google My Business opportunity, HubSpot Workflow Re-enrollments, Customer Journey Considerations

HubShots Episode 146: New Year, Same Marketing? How Google Does SEO

HubShots Episode 145: HubSpot Sequences versus Workflows, Take On Me by A-Ha, How to save time with HubSpot Email From Name Personalisation

HubShots Episode 144: Google Search Console, HubSpot Ads, Easily Adding Contacts into the CRM

HubShots Episode 143: 5 Ways to Improve Your SEO Using HubSpot

HubShots Episode 142: HubSpot Lead Rotation, Testing Assumptions & How To Be an Introvert in an Extrovert World

HubShots Episode 141: HubSpot Enterprise Marketing & Sales Features, Google Ads Opportunities

HubShots Episode 140: HubSpot Permissions and Teams, and Listener Feedback

HubShots Episode 139: HubSpot Reports

Why Google Ads Brand Campaigns are Important

HubShots Episode 138: HubSpot Conversations and the HubSpot Marketing Starter Stack

HubShots Episode 137: Decentralising identity, Cancelling HubSpot, HubSpot Activity Feed and multivariate testing CTAs

HubShots Episode 136: Zoho Reports, Chat Bots, Lead Flows, Future of Google

HubShots Episode 135: Inbound Thoughts, HubSpot Video, HubSpot Bot tips and gotchas

HubShots Episode 134: HubSpot General Roundup

HubShots Episode 133: Facebook Engagement, Good and Bad Email Outreach Ideas, Strategy versus Tactics

HubShots Episode 132: Lead Flows get even more awesome

HubShots Episode 131: Hidden HubSpot Hacks

Episode 130: Schnitzel

HubShots Episode 129: Interview with Michael Redbord about Customer Service Culture and Mindset

HubShots Episode 128: HubSpot Live Chat Problems, Solutions and Integration

How to Use Spotify Ad Studio to Reach Your Audience

HubShots Episode 127: Content Strategy Tool Improvements

HubShots Episode 126: Using Google Tag Manager with HubSpot

Episode 125: Sending SMS from HubSpot, and Back to Basics

HubShots Episode 124: State of Inbound 2018 is Kinda Hard to Know

HubShots Episode 123: Why User Experience Matters for Marketers

HubShots Episode 122: Service Hub Geek Out Session

Using Bots In Your Business To Drive Customer Growth

HubShots Episode 121: Email Marketing in 2018

HubShots Episode 120: Buyer Profiles versus Buyer Personas

How to use HubSpot Smart Lists to track Subscriber Growth and Unsubscribes

Effective Positioning Of Your Brand Or Business On Social Media

Social Media Trends Happening Today That You Need To Be Aware Of

Insights On Social Media Marketing And Your Business

HubShots Episode 119: Forms in HubSpot Free, Sales Hub Free Features, Running Your Business on Free and Starter

HubShots Episode 118: Dark social, Newsletter headlines, Automated Tasks of Deal Stages

GDPR Compliance - How Does It Affect You?

HubShots Episode 117: Tailored Lead Flows, ManyChat Integration, and Sydney HubSpot User Group review

HubShots Episode 116: Contrarian Marketing Channel Choices, HubSpot Community events

HubShots Episode 115: Growing… with HubSpot in Melbourne, HubSpot’s new features, Keyword Rankings in GSC

HubSpot Episode 114: Video Trends across YouTube & Facebook, Quarantined Contacts & Sales Workflows

HubShots Episode 113: HubSpot Tips and Gotchas, plus a cool tip in Excel

Episode 112: HubSpot Updates, the Good, the Bad and the Ugly, Life after Keywords!

Why Shopify Needs To Be Part Of Your 2018 Ecommerce Plans

HubShots Episode 111: Things you didn’t know about Facebook Ads, HubSpot versions, HubSpot product updates

HubShots Episode 110: Inbound18, Sitemaps, SSL in HubSpot and Workflows vs Sequences

New Facebook News Feed Algorithms - What's Changed and How You Should Respond

HubShots Episode 109: Facebook, Google, HUG - 2018 is off to a rapid start

HubShots Episode 108: InboundShots 002 End of 2017 Chat

HubShots Episode 107: Top HubSpot Marketing and Sales Features, Thinking Outside of the Box

HubShots Episode 106: Reflecting on 2017, Rich Results, Ranking for position #0

HubShots Episode 105: HubSpot Gotchas and Holiday Reading

HubShots Episode 104: Lead Ads in HubSpot, Mary Meeker’s Trend Report Revisited, Custom Owner Property in HubSpot

HubShots Episode 103: Ecommerce benchmarks, HubSpot Content Topics Cluster Tool, HubSpot CRM Saved Filters, Link Building Still a Priority

HubShots Episode 102: Buying from Bots

HubShots Episode 101: The HubSpot Cleanse

HubShots Episode 100: Brian Halligan on Marketing Past, Present and Future

Interesting Reading This Week: Search, Keywords, Ranking on YouTube and Taking Some Time Off

How to Drive Traffic to Your Accounting Practice Website Using Paid Channels

Episode 278: Building a Campaign in HubSpot from Start to Finish (Best Practices)

In this episode, we dive into the best practices in building a campaign in HubSpot from start to finish from lists, landing pages to emails and more!

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How to Set Up a Business Account on Instagram

Switching to a business account is simple and can be done in just a few clicks on your mobile device or on a desktop. Here are the steps.

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Episode 277: HubSpot Top Tips April 2022 Edition

In this episode, we dive April 2022 Edition of HubSpot top tips from improving your HubSpot efficiency and impact to NPS survey reminder emails and more!

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